Companies have many options when it comes to product authentication technology, yet some haven’t picked a solution – or even decided on an anti-counterfeit strategy at all.
Every day, counterfeiters adjust their tactics and techniques to circumvent countermeasures, so we’ll outline the basics of the different product authentication solutions you can deploy and how our software compares to the standard safeguards currently available.
What is product authentication technology?
At a simple level, product authentication software and hardware verifies whether or not a product is genuine or fraudulent. Overall, the goal of these systems is to make it much harder, if not entirely impossible, for counterfeiters to ply their trade. When faulty or defective products reach consumers, the damage to a brand’s credibility can be devastating. Brands essentially needed a way to fight back from a persistent adversary who’s actively trying to stay one step ahead of anti-counterfeit protection.
As an alternative to managing a damaged reputation after the fact, product authentication comes into play well before products reach the global market, which makes counterfeits much easier to detect and trace. Counterfeiters spare no expense, nor do they waste any time trying to profit from a business’s brand power, so implementing new IT is a way to keep fraudulent items out of customers’ hands. The downside is that many don’t work nearly as well as they once did, but we’ll touch upon them briefly before moving on to the latest technologies we provide.
